Mmbc Marketing Case

Introduction Mountain Man create from raw stuff Company (MMBC) is a tone up beer, positioned in the bounteousness house servant segment and priced similarly to contrary beers in this segment such as Miller and Budweiser (see Fig. 1). The sign enjoys the highest level of awareness amongst consumers in West Virginia, winning nigh(prenominal) awards and accolades as a premium American beer. The bulls eye relies on its history and its status as a family-owned, independent brewery to tidings consumer perception of the beer as authorized and of a high quality. The potent reproaching of MMBC as the everymans down-to-earth beer has been instrumental in seeing it through the change magnitude competition brought on by the development of large bailiwick brewers, which sealed the fates of many some other regional breweries. provided for all its success, MMBC faces serious challenges due to shifts in consumers tastes and preferences. MMBCs revenue enhancement has been shrinking at a vagabond of 2% year-on-year in its maturing foodstuff. The prospect of its continual reduction seems likely, as it faces tough competition from new products such as the cleverness beer category. The light beer has turn up itself to be a sincere menace to MMBC as it has predominate the beer industry and is the only beer category to suck in legitimate growth in market share (see Fig. 2).

Strategies With this certain smear at hand, MMBC have trey alternatives a) To maintain its adept fault strategy, for which Mountain Man lager beer (MM Lager) is its cash cow, b) To realize a multi-brand strategy by introducing a light beer infra a different label or c) To employ a brand extension strategy, by introducing a light beer down the stairs MMBC brand name. a)Maintain Single post Strategy MM Lager has been reputed for its distinctively bitter flavor and about higher than reasonable intoxicant content that uniquely contributed to the familys brand equity. muscular brand awareness and loyalty have been elegant amongst its no-count collared consumers and may possibly billow MMBC through tough...If you requirement to puzzle a full essay, enact it on our website: Ordercustompaper.com

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